About Me

My name is Yuliana Farias, and I am a third-year Advertising major at the University of Georgia, also pursuing the Music Business Certificate. As a first-generation Mexican-American student raised in Southern California and shaped by the creative energy of Georgia, my journey has always been inspired by a deep love for music, film, and visual storytelling. I believe that a passion for the creative arts, paired with empathy and critical thinking, can inspire impactful work that amplifies unheard voices and messages.

Driven by this mission, I merge strategic objectives with creative execution. I leverage my background in photography, technical proficiency in Adobe Creative Cloud, and interpersonal communication skills to bridge the gap between business goals and creative vision. Above all, my goal is to serve as a grounded, welcoming resource and bring a calm, collaborative energy to a fast-paced industry.

 

Recognition & Achievements

• Scholarships & Academic Honors: Recipient of the Georgia Commitment Scholarship and the HOPE Scholarship, as well as Dean’s List and Presidential Scholar honors.

• Academic Programs: Accepted into both the Grady College of Journalism and Mass Communication and the Music Business Program. Completed the Beyond the Arch program for first-generation students and earned the Arch Ready Certificate.

• Professional & Technical Growth: Participated in the Grady Summer Studio Program, learning directly from industry professionals, and earned LinkedIn Learning certifications in Adobe Photoshop, Adobe InDesign, and Creating Inclusive Content.

 

These experiences have deepened my understanding of the entertainment and advertising landscapes, sharpening my strategic analysis and technical execution so I can craft narrative-driven campaigns that align artistic vision with real business impact.