Graphic Design

I created two distinct and unique Gif that both have the same message "Celebrando 100 años," in english translating to "Celebrating 100 years." The target audience for these GIFs includes Spanish-speaking adults and anyone who enjoys Coca-Cola and reads Spanish, particularly individuals of Mexican descent who recognize the distinct design and real cane sugar ingredients of Mexican Coca-Cola. To align with this audience and message, I featured an image of sugarcane in one GIF to highlight those authentic ingredients, while using a wall-like texture in the second GIF to add depth and create an urban, street-style aesthetic. Designed in Adobe Illustrator for full creative control, the graphics on the second gif incorporates two illustrated Coca-Cola bottles with subtle logo variations to distinguish them from standard packaging. I paired the Spanish phrase "Celebrando 100 años" with a tactile, paint-like texture font in the first GIF, and used a vibrant, decorative neon-signage font in the second GIF to make the text pop and emphasize a festive, celebratory tone.

Reimagined an album cover for Luis Miguel by integrating Adobe Photoshop and Illustrator. Combined a historical black-and-white portrait with custom vector elements of Mexico's coat of arms and national outline. The final composite honors the album's emotional tone and cultural aesthetic while capturing audience attention.

Executed a targeted social media post built from a marketing brief requiring classical Greek motifs and comedic messaging. Combined original food shots with copyright-free imagery of classical sculpture in Photoshop. Integrated Mellow Mushroom's signature purple palette with stylized Greek typography to create a cohesive, lighthearted promotional graphic.

Directed and edited a concept campaign tailored to Mellow Mushroom's signature trippy brand identity. Corrected lighting across original food photography in Adobe Bridge and Photoshop, then built a textured backdrop using layered, blurred typography. Placed hero items front and center with wrapped vector text to drive visual focus and convey menu highlights.

Engineered a quirky, narrative-driven Instagram post for a fictional bakery using Photoshop and original photography. Created a dynamic composition by combining several model poses into a single scene, anchored by a vibrant pink drop shadow. The podcast-inspired visual pairs bold glass-sign typography with a distinct aesthetic built to stand out in social feeds.

Designed a textured social media graphic focused on product presentation. Processed original camera assets alongside blurred, grainy typography overlays in Photoshop to add depth without distracting from the main product. Curved text layouts and subtle subject outlines complete a cohesive, high-energy brand image.

Developed a seasonal social media campaign concept in Adobe Photoshop using copyright-free imagery and original product concepts. Aligned product storytelling with a meaningful holiday message, balancing brand identity with product promotion.

Combined copywriting and graphic design to craft an emotionally resonant graphic for toy brand Mon Ami. Designed vector headers and crayon illustrations in Illustrator, then composite-layered them in Photoshop with stock silhouettes and product photography. The accompanying child-perspective copy directly appeals to parents by emphasizing product longevity and emotional connection.

Designed a countdown infographic for National Pi Day using Adobe Photoshop. Showcases proficiency in layout design and data visualization, highlighting an ability to turn concepts into clean, visually compelling graphics.

Created a print promotional flyer in Adobe InDesign, emphasizing key design principles such as hierarchy and visual contrast. Utilized strategic color choices (specifically bold, high-contrast red typography) to grab immediate attention and boost audience engagement.

I redesigned a web advertisement for a surfboard company, The UGLY, using Adobe Photoshop. I incorporated a copyright-free image as the main visual and applied design elements and typography to enhance the ad’s visual appeal. This project showcases my ability to improve existing content, making it more engaging and effective for the target audience.